Advertising

According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.”

Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context.

Reach.ly is a direct marketing tool that hotels can use to identify potential guests in real time and communicate with them one-to-one.

I just signed up for Reach.ly and it looks like anyone, not just hotel proprietors, can use the service. For instance, the service shows me that @ClicksIM is headed to Portland for #searchfest.

If I owned a restaurant or brewpub or taxi service (or had one as a client), I could welcome this person on Twitter and invite her to my place of business.

Originally posted on AdPulp

According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.”

Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context.

Reach.ly is a direct marketing tool that hotels can use to identify potential guests in real time and communicate with them one-to-one.

I just signed up for Reach.ly and it looks like anyone, not just hotel proprietors, can use the service. For instance, the service shows me that @ClicksIM is headed to Portland for #searchfest.

If I owned a restaurant or brewpub or taxi service (or had one as a client), I could welcome this person on Twitter and invite her to my place of business.

Originally posted on AdPulp

YouTube announced its “YouTube Next Cause,” a whole day summit to help nonprofit organizations with video marketing. As posted on the program’s application page: “YouTube Next Cause is a new program designed to help innovative organizations that are already changing the world learn how to better use online video to drive action… At an exclusive [...]

Originally posted on Pronet Advertising.

Cable TV is an unaffordable expense for many American households. For others, cable is simply not the place to invest one’s money or time.

Benefitting from the both the cord cutting Gen Y crowd and the budget constrained “working poor” is Antennas Direct, a St. Louis company that expects to double last year’s sales of about 600,000 antennas, according to The Wall Street Journal.

The company’s antennas cost from $50 to $150. The typical customer saves $96 a month by “cutting the cord” on cable or satellite TV.

The number of channels one can receive via antenna depends on the area–there are 90 stations in Los Angeles to about 25 in St. Louis. On average viewers get 30 to 45 channels, many in High Def, as long as they don’t live in a canyon or deep valley and are within 65 miles of a transmitting tower.

“It’s not a stretch to think that the broadcast business model will outlive that of cable,” said National Association of Broadcasters spokesman Dennis Wharton.

Originally posted on AdPulp

When it comes to optimizing your pay-per-click ads, there are two things that you can do: Overhaul your ad copy or tweak it. However, there are those who are resistant to the tweak approach. They think that a small change on an ad will only result to minimal improvement. They didn’t know that both approaches [...]

Originally posted on Pronet Advertising.

Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there’s much “work” involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you.

According to a recent report from the Commerce Department, $61.8 billion of retail sales were transacted on the Internet in the fourth quarter of last year. That represents a 16% increase from 2010 and accounts for 5.5% of all retail activity over the holiday period.

E-commerce’s market share has soared eightfold since 1999, and even over the deep recession only experienced a brief lull not a retreat.

Brad Plumer of Washington Post’s Wonkblog, adds that it is worth pondering whether high gas prices have played a supporting role here. It’s striking that, U.S. brick-and-mortar stores first began their steady decline in retail share right around the time that $3.50-per-gallon gasoline became the norm.

Originally posted on AdPulp

Advertising people, by and large, aren’t a severely political bunch. Like the rest of the population, we have opinions, but there aren’t too many advertising and marketing professionals willing to dive headfirst into politics.

Not so for David Esrati, head of Dayton’s The Next Wave, who once again is running for Congress as a Democrat in Ohio’s 10th district.

You can find out more at ElectEsrati.com. It’s always refreshing to see ad folks practice what they preach, whether it’s starting their own brands or running for political office.

David is in a 6-way race for the Democratic nomination. The 10th district has been newly redrawn this year, and consequently there are two Republican incumbents, Mike Turner and Steve Austria, facing each other in the primary. Maybe that gives David a nice opening.

The Ohio primary is on March 6th.

Originally posted on AdPulp

With the changes that Facebook is undergoing, advertisers need a new set of skills to succeed in social media marketing. On the other hand, the social network giant must educate marketers to smooth out the learning curve. Thankfully, they’re offering two introduction programs for first-time advertisers: FastTrack and Start to Success. FastTrack provides ad reps [...]

Originally posted on Pronet Advertising.

Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead.

According to Auto Blog, Subaru has also launched two social networking app as part of this effort: Dogbook for Facebook and MapMyDOGWALK.

Because some 70 percent of Subaru drivers are pet owners.

The action in these spots was captured all in camera –with the help of dog trainers –rather than imposed with computer effects. The result is a self-reflective humor that comes with the recognition of human foibles and the pure joy of company spent with dogs.

Originally posted on AdPulp

Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead.

According to Auto Blog, Subaru has also launched two social networking app as part of this effort: Dogbook for Facebook and MapMyDOGWALK.

Because some 70 percent of Subaru drivers are pet owners.

The action in these spots was captured all in camera –with the help of dog trainers –rather than imposed with computer effects. The result is a self-reflective humor that comes with the recognition of human foibles and the pure joy of company spent with dogs.

Originally posted on AdPulp