Advertising, Marketing & Design
In an official blog post last Tuesday, Twitter announced that they’re bringing the Promoted Accounts to their iPhone and Android mobile apps and at the m.twitter.com. This important step was made nearly two years after they introduced the Promoted Tweets. Twitter’s Future in Mobile Advertising About 55% of Twitter users are accessing the service through [...]
Originally posted on Pronet Advertising.
Shallu Sharma:
The Invoxia AudiOffice is an astounding gadget that blends acoustic qualities, novel technologies and an organized design all at once. It has been crafted brilliantly using stainless steel, covered with PMMA slab to give it an enduring and neat look. The patented technology and pioneering signal processing used by Invoxia offer best sound quality that makes you feel as if the person you are conversing with on phone is standing right next to you.
When I was in Boston last October for Geekend/DMA2011, I had a memorable lunch with Baba Shetty of Hill Holiday. At one point, we chatted about how the agency might raise its profile as a content marketing resource, without doing the cheesy promotional thing. I said hold a conference on the topic. Shetty said yes, we’re on that.
Indeed. Yesterday at Boston’s Institute of Contemporary Arts, Hill Holliday hosted TV Next, a day-long symposium on Social TV.
According to Boston Globe, Mike Sheehan, chief executive Hill Holliday, said, “I don’t think five years ago anyone envisioned what social media would do for television.” Sheehan added that people in the industry, from advertising executives to show producers, value strong Internet buzz just as highly as strong Nielsen ratings. “All our clients are dying to be part of it.”
The event was streamed live on Ustream, and I did catch a portion of the afternoon spotlight with Shetty and Jonathan Kraft, President & Chief Operating Officer of The Kraft Group. Kraft, at one point, discussed how it will soon be possible to direct your own NFL viewing experience by choosing which cameras to focus on, which audio sources to listen to, and so on.
During the webcast, I published a few tweets about Kraft’s talk. At one point he said, what we can do today on the second screen, we will soon be able to do with that thing on the wall.
Warren Whitlock, noting my tweet, countered that calling it the second screen is defeatist. I replied that the hierarchy of screens is being dismantled, and Whitlock agreed that all TV can be social.
You just finished reading Even As All Screens Become Social, TV Will Continue To Be “The Fire” We Gather ‘Round! Consider leaving a comment!
Originally posted on AdPulp
If you want to quickly improve your results, this short post may well have the answer you need!
Many people have great ideas, but the fear of “what if it fails?”, stops them putting the idea into action. It becomes another opportunity, which never saw the light of day.
I suggest a different approach, an approach used by every successful businessperson I have ever worked with or studied!
Here’s a question for you to consider, the next time you have a great business idea:
What if it works – I mean REALLY works?
It’s natural and important to weigh up the risks involved in any new opportunity. However, we mustn’t allow the fear of failure, to stop us from taking the decisions, which lead to meaningful progress. Very few (if any) legitimate opportunities in business, come with a guarantee. So, if you believe an idea has the potential to work, work on the idea. Do the research. Have the conversations. Get the advice and then, if it still looks viable, put it to work.
Repeat this process often enough and the quality and quantity of your successes will set you on a path, which nothing can stop.
Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!
Originally posted on Jim’s Marketing Blog
If you want to quickly improve your results, this short post may well have the answer you need!
Many people have great ideas, but the fear of “what if it fails?”, stops them putting the idea into action. It becomes another opportunity, which never saw the light of day.
I suggest a different approach, an approach used by every successful businessperson I have ever worked with or studied!
Here’s a question for you to consider, the next time you have a great business idea:
What if it works – I mean REALLY works?
It’s natural and important to weigh up the risks involved in any new opportunity. However, we mustn’t allow the fear of failure, to stop us from taking the decisions, which lead to meaningful progress. Very few (if any) legitimate opportunities in business, come with a guarantee. So, if you believe an idea has the potential to work, work on the idea. Do the research. Have the conversations. Get the advice and then, if it still looks viable, put it to work.
Repeat this process often enough and the quality and quantity of your successes will set you on a path, which nothing can stop.
Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!
Originally posted on Jim’s Marketing Blog
At TopRank Online Marketing, we work with clients in many different industries each facing a unique set of problems. One of the industries we provide online consulting for regularly is software. Be it network monitoring, healthcare system and hospital software, email marketing, project management, or B2C software, promoting technology solutions has been a part of our expertise since TopRank was founded over 10 years ago.
Software development continues to become even more valuable in today’s social, mobile and overall digital world as companies begin to migrate what were once offline industries into SaaS and cloud based services. It wasn’t too long ago that recruiting, sales, and marketing relied heavily on meeting in person or over the phone. With advancements in software and devices, organizations are now able to accomplish the same if not better results at a drastically reduced cost.
Here is where software companies are met with a compelling challenge: With so many new and previously established software solutions available for easy download and implementation, how can you compete in the marketplace? It is no longer just a price or feature based conversation. Companies are struggling just to get their brand front and center with potential customers. Take Google for example, how often do you search and stray farther than the second page of results before you begin contacting companies to setup a demo of some sort? Chances are you (and your prospects) don’t go past that first page.
Our internet marketing agency works with many companies that are facing similar struggles: How to attract people looking to buy in such a competitive market? Companies know that they have a great product but don’t know how to go about getting in front of decision makers and influencers within organizations. By this point we know that an integration of marketing and sales is necessary for success. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Here’s a great guide to lead nurturing from our SaaS client, Marketo.
Before making software marketing consulting recommendations, it’s important to do some due diligence to figure out key information about the software/technology company and their customers including:
Agencies working with internal client marketing teams is an essential part of a successful online marketing engagement. When the agency can work with internal marketers on strategy and planning together, they are able to determine top ranked objectives and can then tailor the solutions to meet the unique needs of the situation. That’s how top agencies (like TopRank) work with clients vs. providing ala carte or commoditized services.
One of our clients is a leading software company in the recruiting industry. This client wanted to increase their qualified lead inquiries by at least 100% a month. A qualified lead was defined as a prospect submitting a request for information, setting up a demonstration, or contacting the company directly. Through a combination of what we call a “push and pull” communications strategy we were able to significantly exceed initial projections.
Push communications were implemented with the intention of increasing brand awareness of the client as a leader and respected source within their industry. Pull communications included a series of tactics aimed at educating and encouraging prospects to begin making inquiries regarding their software solutions.
The tactics that were used to draw in prospective customers included:
Many corporate marketers can get tunnel vision when it comes to marketing their software. They may prejudge integrating channels like search or social media and discount the value of outside expertise because of concerns about effectiveness or the idea of change. Whatever the barrier to getting outside expertise is, there are many situations where it can make a world of difference – especially with situations like the one above where a division of an international software company spiked sales and now has processes in place that would have taken years to do on their own. Ongoing online marketing consulting continues to provide value and more than pay for itself with increases in performance, efficiency and effectiveness.
The simple approach of Situation, Objetives, Audience, Pain Points and Differentiation seems straightforward but so many companies are still on the “Features and Benefits” hamster wheel. An outside online marketing service can break free of those confinements and duplicate outcomes with less effort in the long run.
The process and marketing mix above isn’t limited to software and technology of course. What approach does your company take towards software and technology marketing? Are you integrating channels like SEO, Social Media and Content Marketing?
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Online Marketing Best Practices: Software & Technology Marketing | http://www.toprankblog.com
Originally posted on TopRank
According to a leaked document from GigaOm, Facebooks plans to replace homepage ads with page post formats. A spokesperson from the social network giant confirmed the news on Inside Facebook: “This [is] a change that brands were informed of last month, in which Facebook’s premium ad units that point onsite will now also be associated [...]
Originally posted on Pronet Advertising.
Jaspreet Kaur Walia:
The world of electronics has given us products that have made lives easier and shrunken the world in terms of communication. First it was the laptops, which took the world by storm because of the tagged portability and then tablets just because of their size and weight. But, there seems to be no stopping which is evident from the rising demand of Phablets, a cross between tablets and smart phones. The most striking feature of a phablet is that it can fit in the pocket, offers phone like portability and comes with all the features of a tablet. There are a variety of options available, which tends to confuse buyers. So, why not do your homework before narrowing down on a phablet that best suits your needs and style.
Originally posted on Design Buzz
Although many brand managers and their lawyers will vehemently disagree, everything is a remix, a.k.a. mashup. They may also disagree that advertising is mostly pollution. But let’s listen to Banksy on the topic:
Any advert in a public space that gives you no choice whether you see it or not is yours.
It’s yours to take, re-arrange and re-use.
You can do whatever you like with it.
Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing.Less than nothing, you especially don’t owe them any courtesy.
They owe you.
They have re-arranged the world to put themselves in front of you.
They never asked for your permission, don’t even start asking for theirs.
This, my friends, is the environment we are working in. We all want our messages to get through, and we work hard for days/weeks/months at a time to see that they do. But no one cares. Actually, it’s worse than that. People do care that advertising is ugly, rude and in the way. The most active among us, artists like Banksy, are right to express outrage. There are too many commercials, and too few good ones.
In a world with too many commercials, and too few good ones, we go under the radar. We offer content, or a useful app. We also limit supply like Apple and Nike. Or make Kenny Powers the Mother F-ing CEO of our company. Because not breaking through the clutter is not an option, now as before.
You just finished reading In Adlandia, We Know Not Where Public Space Ends And Private Space Begins! Consider leaving a comment!
Originally posted on AdPulp
We can waste a lot of time, waiting for the next big thing to come along and change our future.
What we know about our futureWe each have 24 hours to invest every day. By learning the lessons from our past and investing in intelligent activity daily, we can create an increasingly bright future.
The problem with waiting for the next big thing to come along, is that we don’t know how long we will be left waiting or even if we will recognise it when it happens. As we all know, very few people can spot the next big thing, even when it’s right under their nose.
KFC founder, Colonel Sanders, offered his special recipe and business proposition to over 1,000 savvy businesspeople, before one actually spotted it for what it was. In this video from Seth Godin, the world’s most successful marketing author shares how he was rejected 900 times, with 30 different book proposals, before one publisher was able to spot Seth’s potential as the next big thing in business publishing.
It’s wise to have an eye on the future, in fact, I believe it’s essential. However, we need to learn the difference between waiting for something to happen and making something happen.
Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!
Originally posted on Jim’s Marketing Blog
